Pratik Salia

Pratik is a customer experience professional who has worked with startups & conglomerates across various industries & markets for 10 years. He shares latest trends in the areas of CX and Digital Transformation for Customer Service & Contact Center.

LATEST BLOG

The AI Agent Paradox: Why Faster Responses Don’t Equal Better Customer Service

by: Pratik Salia | August 11, 2026

An AI agent customer service deployment usually gets judged on…..

The EU AI Act Deadline Your Contact Center Just Passed And The One That Didn’t Move

Posted on: August 7, 2026

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Knowmax vs Guru: Which Knowledge Platform Fits Your Contact Center?

Posted on: August 4, 2026

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Knowmax vs Confluence: Which Fits Contact Center Knowledge Management?

Posted on:

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Voice AI in the Contact Center Hits Scale in 2026 — and Knowledge Decides Whether It Works

Posted on: July 30, 2026

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The 80% Myth: Why Agentic AI Customer Service Is a Knowledge Deadline, Not a Model Milestone

Posted on: July 29, 2026

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AI Knowledge Gaps: What AI Really Exposes in CX

Posted on: July 22, 2026

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AI Agents Lead, Knowledge Search Lags

Posted on: July 17, 2026

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Your customers are about to send AI Agents to your Contact Center

Posted on: July 15, 2026

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Top 15 Digital Customer Service Platforms in 2026

Posted on: June 9, 2026

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Omnichannel Customer Service Platforms: Top Tools, Features & Benefits (2026 Guide)

Posted on: May 1, 2026

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70 Effective Customer Care Scripts for Your CX Teams

Posted on: April 30, 2026

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