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Top 7 Benefits of a knowledge base for call center to improve customer service

9 mins read

“72% of consumers say that when contacting customer service they expect the agent to ‘know who they are, what they have purchased and had insights into their previous engagements.”

From this statistic, customers want better service from call centers. A knowledge base for call center can help with it all. Not just that, it has various benefits for call centers to seek that ultimately keep customers happy. Knowledge management has many uses, but we need to know what exactly it is.

What is a call center knowledge base?

The knowledge base is a centralized repository for creating, curating, and communicating essential information. This knowledge is to be kept crisp and straightforward for the understanding of all its users. 

The visitors to a knowledge base are agents, employees, customers, and users. It can be in FAQs, decision trees, visual guides, videos, and both interactions for better understanding.

A good knowledge management software combines all data and information, whether internally or externally, related to an organization. Nowadays, a repository has become an integral part of any company. The need for a call center knowledge base can be better understood through its benefits to improve customer satisfaction rates.

7 benefits of a call center knowledge base to improve customer service

1. Findability of information

We cannot rule out the essence of time in delivering quick solutions. The customers need to get the correct information quickly. This means your call center agent needs to find information quickly.

  • With a knowledge base, you can retrieve information quickly. 
  • Have a seamless search for quick access to information. 
  • Save search time that could be wasted in screen toggling. 

2. Improves FCR

FCR means first contact resolution. This is an important metric for a call center to give the best solutions to a customer’s query within the first contact. First Contact Resolution reduces the efforts of a customer reaching out to the call center for help repeatedly.

  • With an AI-powered knowledge base, AI-powered search abilities to find answers in one go.
  • With all information at a single source, call center executives find relevant information at the right time.
  • A knowledge base Improves FCR rate with features unique to a knowledge base software.

3. Improve AHT

When a customer calls a contact center, they hold until it connects them with a customer service executive. A knowledge base helps customer service executives lower call handling times. 

  • A knowledge base presented in decision tree format can troubleshoot problems within as few as 5-7 steps.
  • Fewer steps mean less time taken to converse with customers on call.
  • All these features collectively through the knowledge base usage can bring down AHT.

4. Reduce agent error

To err is human, but at a contact center, there is no room for error. A knowledge base 

A centralized knowledge base reduces agent errors significantly as it is a pool of all information needed.

  •  Data related to customers and their interaction history with the organization, tickets, resolution delivered, etc., are all historically recorded for reference in the future.
  •  This helps agents to act fast and minimize errors.

5. Ticket deflection

An overflow of customer calls at the contact center makes it difficult to get to all customers when they want to be answered. Knowledge base used internally at the call center can be selectively picked up for external use. 

  • With knowledge management system like Knowmax, calls can be deflected and directed to self-service.
  • With visual guides and FAQs, simple troubleshooting solutions can be sent to customers to their point of contact.
  • This helps call center executives handle complex queries and let customers help themselves with the easier ones.

6. Decrease support costs

Low support costs and high call resolution rates are an outstanding balance. 

  • With a knowledge base like Knowmax, all your contact center information is on one single platform.
  • This information is stored on a cloud and can be accessed by your employees at any call center location.
  • With all information available on the cloud added with features that reduce AHT and increase FCR, like mentioned above, support cost is bound to decrease with the intelligent allocation of resources.

7. Time to proficiency training

With new call center executives being hired, it is hard to train each individual, and training can take up a lot of productive time. A knowledge base with LMS can serve it all. 

  • Using the correct knowledge base software, you can use LMS, a learning management system to train new agents.
  • A knowledge base like Knowmax has features like quiz management to help agents on-board quickly.
  • Acknowledge a base that provides training kills two birds in one stone, that is, keeping your customers happy and meet your KPIs.

Conclusion

The benefits of a knowledge base for call centers are not limitless. Using a knowledge base by strategically placing and using its tools helps call centers reap the benefits. It isn’t easy to strive to reach KPIs at a call center with a minimal toolset. Upgrade your call center with a knowledge base platform, like Knowmax, to help you get your KPIs at the contact center and keep your customers happy.


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