Customer support can be chaotic. Especially when your information is scattered and your agents need to rely on memory.
Customer inquiries pile up, agents struggle to find accurate information, and efficiency takes a hit.
This does not need to be the norm when it comes to providing customer support.
Imagine the ease and flow of operations if your information was organized and accessible. Your team could access answers instantly, customers could enjoy faster resolutions, and your productivity would soar.
In this blog, we’re going to show you the 10 ways a knowledge base can make this your reality.
Table of contents
What is a Knowledge Base?
A knowledge base is a database for all your organizational knowledge. It is like a digital library for all your organizational know-how.
There are two main types of knowledge bases:
1. An internal knowledge base is designed for your team. It provides all the information your employees need. It helps streamline workflows and ensure that everyone is on the same page.
2. An external knowledge base, on the other hand, is for the customers. It provides customers with quick answers – helping them resolve simple queries and reducing the burden on your support staff.
Begin Your Knowledge Management Journey on the Right Note
Top 10 Benefits of Knowledge Base
1. Improves Productivity
Ever noticed how much time you waste just looking for the right information? A study shows that employees spend almost 11.6 hrs every week searching for information.
A knowledge base helps you reduce your search time by storing all the necessary information in one place.
With all the answers in one place, your team can skip the wild goose chase and get straight to work, boosting overall productivity.
2. Reduces Training Time
Training new employees is a time-consuming task. Experienced agents often need to delay resolving customer queries while they train and supervise new agents.
However, with a well-organized internal knowledge base, new hires can quickly access training materials, company policies, and best practices, allowing them to hit the ground running and reducing the time they need to become fully productive.
3. Improves Knowledge Preservation
Think about all the valuable insights and knowledge accumulated by your agents over the years. Without proper documentation, this information can be lost when employees leave.
A knowledge base acts as a central repository, preserving institutional knowledge and ensuring that it’s accessible to everyone, both now and in the future.
4. Maintains Consistency in Communication
Inconsistent information can lead to confusion and mistakes.
With a knowledge base, everyone has access to the same, up-to-date information. This ensures that all employees are on the same page, providing uniform and accurate responses both internally and to the customers.
5. Enables Faster and Better-Informed Decision-Making
Decision-making is easier when you have all the facts at your fingertips. A knowledge base provides quick access to the data and insights needed to make informed decisions, helping your team to act swiftly and confidently.
6. Reduces Support Tickets
One of the biggest benefits of an external knowledge base is its ability to reduce the number of support tickets.
Customers can find answers to common questions on their own, freeing up your support team to handle more complex issues. This not only improves customer satisfaction but also makes your support operations more efficient.
7. Provides 24×7 Customer Support
Customers expect support around the clock, but staffing a 24/7 support team can be costly.
A knowledge base allows customers to find answers anytime, day or night. This self-service option enhances customer satisfaction while reducing the load on your support team.
Learn how Ooredoo successfully handled 73% of conversations with chatbots.
8. Improves SEO
Did you know that a well-maintained knowledge base can boost your website’s search engine rankings?
By providing keyword-rich, informative content, you can attract more traffic to your site. This not only helps potential customers find you but also positions your company as an authority in your industry.
9. Enhances Collaboration
A knowledge base fosters collaboration by allowing team members to share insights, updates, and best practices easily. This collective knowledge improves problem-solving and innovation across the organization.
10. Increased Customer Satisfaction
With quick and easy access to accurate information, customers receive faster and more consistent responses. A knowledge base enhances the overall customer experience, leading to higher satisfaction and loyalty.
Looking to Build a Knowledge Base? Try Knowmax.
Building a knowledge base doesn’t have to be hard. Knowmax is an AI-powered knowledge management system that can help you create knowledge bases easily.
With Knowmax, you can:
- Easily access information across platforms like CRM systems, ticketing software, email, and live chat
- Create dynamic content like next-best-action workflows and step-by-step visual guides
- Instantly access answers with AI search
- Make your chatbots smarter with an AI-powered knowledge base
Knowledge base makes your work easy, with Knowmax, it becomes easier.