Call Center

Updated On: May 14, 2024

10 Customer Service Best Practices to Swear by in 2024 & Beyond 

Reading-Time 6 Min

customer service best practices

The customer service landscape is always changing. But with Gen AI coming in, the change is monumental. CX leaders and customers alike have high expectations for customer service, except that leaders are under real pressure to deliver instant and hyper-personalized experiences. 

This blog talks about 10 customer service best practices that are foundational to bridging the gap between customer expectations and your current CX reality.   

10 Customer Service Best Practices to Swear by in 2024 & Beyond 

10 Customer Service Best Practices

1. Empower Agents with Right Knowledge 

Agents who lack in-depth product and process knowledge are prone to make errors. This can result in negative customer experiences, missed chances for sales, and lower customer satisfaction.   

Providing agents with hands-on product training enables them to handle customer issues confidently and equips them with proper knowledge about the product. 

2. Deliver Round-The-Clock Support 

Providing round-the-clock customer support ensures that your customers always have access to assistance when they need it.  

For example, with 24/7 support, your customers can receive immediate help, emphasizing your commitment to providing exceptional service. 

3. Harness the Power of AI and Automation 

This is one of the popular customer service best practices.
An opinion poll conducted by Forbes Advisor revealed that 73% of organizations use AI-powered chatbots to provide quick responses. 

Incorporating AI and automation in your contact center can help reduce labor costs and deliver exceptional service across touchpoints.  

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4. Understand Customers’ Needs 

Understanding customers’ needs is the starting point of a profitable enterprise. Product and service enhancements that result from a deep understanding of customers’ requirements yield desired results, and make customers feel valued.  

Conduct regular feedback surveys, interviews and industry research to capture the voice of the customer and proactively meet customer needs.  

5. Prioritize Sustainability and Corporate Responsibility 

To provide excellent customer service, businesses should prioritize sustainability and corporate social responsibility. This means adopting socially and ecologically conscious practices that promote sustainable growth and positive impact. 

By prioritizing comprehensive development, you can demonstrate your commitment to reducing waste, protecting the environment, and standing out in the market. This approach ensures ongoing productivity and improves the brand’s image while attracting customers and employees with similar values. 

6. Empower Customers with Low-Effort Self-Service Options 

Customers prefer self-service, as it’s convenient and spares them from waiting in long queues to resolve even basic problems.  

Implement comprehensive knowledge base, interactive help center, or AI-powered chatbots to deflect simple, repetitive customer inquiries. Remember, self-service channels should provide convenient options to connect with human experts when unable to resolve problems on their own.  

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7. Build a Learning Environment 

Help your teams learn new skills and expand their knowledge when it comes to customer service.  

Developing new skills keeps the employees interested and breaks the monotony while also giving them the necessary tools to be better at their job. 

8. Empathize with Customers 

Empathy is about seeing the situation from the customer’s perspective and acknowledging their feelings. Imagine yourself in their shoes – frustrated, confused, or maybe even angry. By validating their emotions, you can build trust and rapport with them. 

Actively listen, avoid interrupting, and use phrases like “I understand” or “That must be frustrating.”  Focus on resolving their issue while showing you genuinely care about their experience. Creating a human connection is one of the best ways to provide excellent customer service

9. Solve Issues Proactively  

Paying attention to a customer’s concerns before they arise signifies a good customer service best practices. 

For example, if there are complaints about a particular product, it could be a sign of a more significant issue. Identifying this problem early on can help you to address the root cause before it becomes a serious concern. 

A proactive approach allows for a smoother, more satisfying customer journey from start to finish without any pitfalls. 

10. Resolve customer problems at first contact 

Customers detest multiple transfers and callbacks. By addressing and resolving the issue during the initial call, agents decrease repeat requests and ensure customer satisfaction in one interaction.  

A high First Contact Resolution (FCR) indicates high customer satisfaction and support team efficiency.  

Summing Up 

So, these were the best and popular customer service best practices.
However, Exceptional customer service isn’t magic or a one-time fix! 
Serving customers well is a never-ending commitment to building loyalty and trust. Always remember that empowered agents and happy customers are essential for your organization’s success

Pratik Salia


Pratik is a customer experience professional who has worked with startups & conglomerates across various industries & markets for 10 years. He shares latest trends in the areas of CX and Digital Transformation for Customer Service & Contact Center.

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