Posted On: May 11, 2023

15 Customer Experience Statistics In 2023

In today’s highly competitive business environment, customer experience has become a crucial differentiating factor. The ability to provide an outstanding customer experience attracts new clients and retains existing ones. 

This article explores significant customer experience statistics and offers insights into how they impact business success.

Top Customer Experience Statistics To Know In 2023

Customer Retention and Loyalty: The Power of Sharing Positive Experiences

  1. Americans share their customer experiences, both good and bad, with others; on average, they share a positive experience with eleven more people. For Millennials, this number increases to seventeen. Interestingly, men tend to share more good experiences (15) than women (10). (Source: Helpscout)
  2. Positive customer experiences lead to recommendations, increased spending, and loyalty. According to NewVoiceMedia research, 69% of respondents would recommend a company with good customer experience to others. Additionally, 50% would use the business more frequently, and 42% would be willing to spend more with them. Another study by Oracle reported that 74% of customers spent more with a business due to a history of great CX. (Source: Helpscout)

The Power of Personalization

  1. The impact of personalization on consumer behavior is remarkable. Elastic’s research shows that a vast majority of online shoppers, 88%, are likely to continue shopping on a retailer’s website if they receive a personalized experience. Even more encouraging, the numbers soar to 96% for GenZers and 97% for Millennials. It demonstrates that personalization is not just a buzzword but an essential tool for engaging today’s consumers. (Source: Zendesk)
  2. Consumers expect businesses to understand their needs and provide personalized experiences in the current landscape. The Zendesk CX Trends Report 2023 reveals that 59% of consumers believe businesses should use the data they collect to personalize customer interactions. By catering to individual preferences, businesses can gain a competitive advantage, build trust, and create lasting customer relationships. (Source: Zendesk)
  3. Personalization can help businesses create an emotional connection with their customers, increasing loyalty and repeat business. Twilio’s research highlights that 60% of consumers become repeat buyers after a personalized experience. It means businesses that invest in personalization can expect to see significant returns on their investment. (Source: Zendesk)

Customer Expectations and Satisfaction

  1. The customer experience is influenced heavily by emotions. Research shows that 70% of the customer journey is influenced by how customers feel they are being treated. Companies that focus on creating positive emotions in customer interactions can drive brand loyalty and advocacy. By focusing on customer satisfaction, businesses can create a strong emotional connection with their customers that drives long-term success. (Source: Survicate)
  2. Gartner reports that 81% of marketers view customer satisfaction as the primary competitive area in their industry. Companies prioritizing customer satisfaction can differentiate themselves from their competitors, drive customer loyalty, and ultimately achieve long-term success. (Source: Survicate)

The Impact of Reviews and Testimonials

  1. Online reviews have become a critical aspect of the purchasing decision-making process, with 93% of consumers reading them before making a purchase. In fact, according to recent research, 42% of internet users in the U.S. consider reviews from other customers as the most significant factor in their decision to buy a product. It shows that customer reviews are a valuable source of information for consumers, helping them make informed decisions. (Source: Trustmary)
  2. Positive reviews not only attract new customers but also influence purchasing decisions. Studies show that 58% of consumers are willing to pay more or travel further to visit businesses with good reviews. It demonstrates the impact that reviews can have on a business’s success. (Source: Trustmary)
  3. Online reviews and testimonials are trusted just as much as personal recommendations. An impressive 88% of customers put their faith in online reviews, making them a powerful tool for businesses to attract new customers and build trust. Encouraging satisfied customers to leave reviews can boost a brand’s credibility and reputation, increasing sales. (Source: Trustmary)

The Role of Social Media in Customer Experience

  1. Social media has become an important channel for businesses to engage with customers. An estimated 90% of businesses used social media for customer service in 2020, highlighting its growing importance in the customer experience landscape. (Source: Trustmary)
  2. Customers expect timely responses on social media. A staggering 60% of customers who complain on social media expect a response within one hour. However, research shows that 63% of consumers are satisfied with the response time they receive on social media, indicating that businesses can effectively meet customer expectations in this channel. (Source: Trustmary)
  3. Social media can be a cost-effective channel for resolving customer issues. Solving a customer issue on social media costs nearly 1/6th compared to call center interaction. Moreover, customers who engage with businesses over social media tend to spend 20 – 40% more, indicating that social media interactions can increase revenue for businesses. (Source: BigCommerce)
  4. Positive social media interactions can profoundly impact customer loyalty and advocacy. A significant 71% of consumers who experience positive social customer care are likely to recommend the brand to others, compared with just 19% of customers who do not receive a response. Customers who experience positive social media interactions are nearly 3X more likely to recommend that brand, making it a powerful channel for businesses to build customer loyalty. (Source: Trustmary)
  5. Social media has become a popular channel for customer service interactions. In the last two years, customer service interactions on Twitter have increased by 250%. However, businesses must ensure that they promptly respond to complaints on social media, as 88% of consumers are less likely to buy from companies that leave complaints on social media unanswered. (Source: Trustmary)


This article has highlighted various statistics demonstrating the importance of customer experience in driving customer retention, loyalty, and advocacy. From the power of positive experiences and personalization to the impact of reviews, testimonials, and social media, businesses have numerous avenues to enhance the customer experience.

By understanding the importance of customer experience and implementing strategies to improve it, businesses can differentiate themselves from competitors and build a loyal customer base.