Retail Customer Service: Enhancing Customer Experience

To have business expansion successful, it is always required to keep close overall departments. When retailers establish franchises, regular visits, updates, inventory, sales, and feedback are major customer retention areas to be focused on. Thus, the evaluation and improvement of various factors like retail customer service, CX, NPS, and C-SAT is a must. A good knowledge management platform can encapsulate all such requirements, fields, reports, data, etc. Usage of internet and intranet to create, store, and disseminate knowledge helps organizations maintain smooth customer relationships.

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Retail Customer Service: Enhancing Customer Experience

Challenges in retail customer service

Decreased efficiency

Decreased efficiency

With a lot of data to be handled and the pressure to bring down costs under permitted bars, the efficiency of employees can decrease if retail customer services are not properly coordinated both at central and branch level separately.

Trembling CX

Trembling CX

A person might be a visitor at one branch, customer at the other and a help seeker at the third. A centralized system of data uniquely identifying each person associated through CRM software is essential to provide a good CX and prevent it from trembling.

Hectic cost

Hectic cost

The costs involved otherwise in sorting all information and channelizing can shoot up drastically. The manual work might not even result in perfection thus inducing work duplicity. Proper knowledge management software saves extra expenses on training and management.

Geographically distributed

Geographically distributed

The employees are located far away thus making training and updating all branches and employees about changes at one point of time requires a platform for content dissemination accessible even if geographically dispersed.

Training updated

Training updated

The agents converse with an audience hailing from diverse cultures. Training them to handle each query with patience and dynamism owing to language barriers is a challenge. Training material must emphasize it as agents are the direct representatives.

Scattered knowledge

Scattered knowledge

With multiple outlets to look out for, the information and data related to each outlet tends to multiply as well. When this knowledge is not centrally collected and maintained, organization lacks primary key to growth- unified knowledge.

Inconsistent knowledge

Inconsistent knowledge

The knowledge base created in reality needs more of smart work and less of hard work. Same knowledge is circulated at various touch-points but the absence of a concrete knowledge base leads to inconsistent and complex information being distributed.

Inefficient inventory management

Inefficient inventory management

The inventory across various stores, peak demand product, shelf life expectancy tally, and catalogues are always essential to be maintained for owner’s reference at any given point of time to ascertain demand and supply forces.

Digital survival

Digital survival

Digital is the new normal thus a whole-soul approach involving both online and offline distribution of information is a must. Thus, a robust strategy to launch a business for e-commerce and to handle all relevant departments through single knowledge base is inexorable.

Benefits of retail customer service

With pan organization sync, communication and plan of action fall in place thus easing process of retail customer service between agents and consumers over all channels. It facilitates in better training and faster onboarding making the process supports operational.

Easy workflow

The information circulated requires being updated and consistent. Recent announcements should be circulated amid all employees with integration over all touch-points. The information unique to a particular region too is differentiated.

Knowledge circulation

With all essential data and information stored over a single and centralized platform, the paperwork that would have been otherwise involved is saved thus preventing those man hours further speeding the chores with better precision.

Lesser paperwork

With a good knowledge management platform that offers reports, feedbacks and analytics, it becomes possible for the businesses to provide actionable insights to the sales team leveraging the strengths and mending loopholes.

Reflect over feedback

Employees become more open and positive towards VOC on calls and field experiences. Knowledge being passed thus gets worked out. Close relation with customers and documented feedback drives better business decisions.

Quick actionable insights

Features of retail customer service

Interactive augment reality software resolves complex queries and simplifies retail customer service through live camera via remote screen access in between agents and a series of questions accompanied by multi-choice type answers.  This streamlined technical process for support teams and customers has a step-by-step intuitive workflow.

Interactive how to guides

It is the visual assistance that agents need while handling complex customer interactions. Picture guides ensures best for agents and users by allowing faster and efficient resolutions using images as a better tool as compared to words.

Visual & tech support

Knowledge base of an organization is its entire data created and curated. A content management system with connected cloud repository of multiple devices to make information easily accessible across all touch-points lists the service and parts guides and catalogue digitally.

Digitized service manuals & parts checklist

Learning management system is a boon for the experts to learn specifics about product and the consumer behavior thus helping them fair better at communication with confident and persuasive tone delivering compact FCR resolutions through a single knowledge platform.

Unified knowledge repository

Impact of retail customer service on different users

Field teams

Field teams

In a highly dynamic environment as that of retail customer service, on ground support facility is a must and requires a specialized hand in the same. When a robust knowledge base is a given, the struggle for better performance no more remains a pressure.

Cluster head

Cluster head

The cluster head is responsible for providing essential support to the employees and prevent any churn owing to operational dysfunctions. The regional manager or the cluster head keep a check on activities and forward the report to higher authorities taking actions on local levels.

Customers

Customers

With self service enablement, it becomes feasible for customers to decide the mode of help. Consumers feel privileged when given an option to choose from; and what's better than freedom from long and hammering call center ring tones.

Field operations

Field operations

Role of operations supervisor is of inevitable importance as well. The query pertaining to a financial problem involves a lot of brainstorming resulting in an impatient caller. This caller if lost here will be a customer lost from sale counter too.

Training & development

Training & development

The quality of the training material must be tested with time. Product refreshers are included and the support teams are made aware of vital changes. The feedback received is acted upon to keep the quality of service delivered positive.

CX heads

CX heads

Consumers can reach out to you through app, website, bot, WhatsApp, social media, text, and call 24×7. Any loophole evident results in degradation of CX and NPS. It is thus essential to prevent any decrease in agent efficiency, learning, and quality.

Digital team

Digital team

The digital team is responsible for arranging the digital migration of an organization. Basic functions like getting the information, updating a pass book, enquiring about current rates, etc can easily be delegated to kiosk machines. Automatic content targeting and dissemination too is a role undertaken by digital team.

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