A knowledge base comprises a central system used to store, organize, and share information. It is a complete catalog of specific business services, products, industry, mission, prices, and much more.
Knowledge base forms an essential and integral part of any marketing strategy. By ensuring the knowledge base is SEO-friendly, a company can improve its visibility on search engines. It helps in driving more traffic, bringing existing and prospective customers to your company’s website.
Knowledge base SEO (that is easily accessible) allows the customers to get the required information and resolve queries. Every time a customer search for company-related details, they are instantly directed to the knowledge base.
Use of Knowledge Base SEO in organizations
Knowledge base SEO is vital for organizations to improve visibility and brand recall. The KB SEO offers complete step by step information on how to utilize the products or services.
KB SEO also enables smooth and prompt access to required in-depth information about a company without making the customer wait. The result is good customer service and better customer reviews driving more traffic and success to the concerned company.
Why optimize your KB for SEO?
As explained earlier, a company’s knowledge base provides the necessary information to existing and potential customers; however, without proper access to customers, it is ineffective. Hence any business must plan for their KB to be search engine optimized.
With the optimization of KB for SEO, the information is readily available to customers. It is important to note that many topics dealt with in the company’s help base are Industry-wide topics. It can help in attracting new customers. Attracting new customers happens with bare efforts as they discover the company’s knowledge base while looking for solutions to their queries on search engines.
Benefits of using optimized KB
Some of the benefits of using optimized KB are as follows:
1. To help existing customers
One of the benefits of optimized KB is to connect with existing customers who have different queries related to services or products. With optimized KB, you ensure that its website is at the top during searches initiated by customers.
2. Attract new customers
Potential customers who are enquiring about products or services using search engines can be swayed away from your competitors’ web pages. Providing complete and instant information (using a knowledge base) is a big positive in attracting new clients, and optimized KB becomes an essential tool for it. With the correct SEO strategy and keyword research tool, more customers can be added.
3. Create good content and satisfying user experience
Optimizing the company’s KB for SEO helps in creating a better structure necessary for content. This facilitates easy access to information to users. Utilizing content clusters makes the knowledge base more organized and accessible, creating an overall better user experience (UX).